This month for book club, one of our members chose The Tipping Point by Malcolm Gladwell. This club has no rules that govern what books we read, the only one we try to adhere to is that the book is available in paperback. Other than that, we can each choose what anything we’d like to read.
At first I admit that I was having a hard time reading this book. I am typically not a non-fiction reader. I enjoy memoirs and biographies but am not keen on histories or current event books. I find them interesting but difficult to get through, especially when they read like a text book. I was pleasantly surprised that The Tipping Point did not feel as dense as a textbook. The book was written intelligently and did not speak above the reader.
For those not familiar with the book, Gladwell uses this book to examine the 3 rules that govern why epidemics happen. The definition of epidemic in this book is in the broad sense of the word, it covers things from the syphilus outbreaks in Baltimore, to Sesame Street & Blue’s Clues, to fashion trends. The three rules are of Tipping Point are, The Law of the Few, The Stickiness Factor and The Power of Context.
These rules were explained by using specific examples, to summarize the rules:
The Law of the Few – this refers to the mavens & connectors, people who bring large groups of individuals together. A mainstream example of this is the 6 Degrees of Separation. There have been many studies over the years, which Gladwell touches on, that show this rule in action.
The Stickiness Factor – in order to explain this, Gladwell talks about how advertisements must stay with the consumer after they’ve finished reading or watching them. The book discusses several examples on how both television programs, and advertisements need the Stickiness Factor in order to be successful.
The Power of Context – in this section the focus is split into two chapters, both looking at how the context of a situation can determine whether or not an epidemic will reach its Tipping Point, or not. By looking at subjects such as crime on New York City’s Subway system, to how the magic number 150 plays a role in business and social cultures, Gladwell shows numerous examples where context plays a vital role in causing the Tipping Point.
Overall I did enjoy the book, I found that some of the examples became fairly repetitive as each chapter went on. The book made me think and has already proven to bring on some interesting discussions. In particular I found the sections that dealt with Sesame Street & Blue’s Clues fascinating. This was clearly evident when my husband and I were watching TV one evening and saw commercials for new cartoon shows on Cartoon Network. I had to shake my head as the cartoons looked to be very scattered, no real story, and basically a series of flashing and screaming characters. We began to discuss the caliber of cartoons we watched growing up, and although there were many absurd cartoons, it seemed as though many of the shows we grew up on were structured better. Combining educational messages and morals, intertwined with a concise story line.
I am sure that this book will bring about many interesting discussions in this month’s meeting. I will share these discussions on here after our meeting this week. I would recommend this to anyone who’s ever wondered why certain things become popular, why individual parts of a city experience diseases differently, or how and why 6 degrees of separation is important to the way the world works.